What are the most popular brands?

According to international marketing research Global Luxury Brands, the word “brand” bears meaning for 21% of people in developed countries. At that every country has its favorite brand.

Most wanted brand in the world is (unexpectedly) Gucci. Rather democratic brand has nevertheless won hearts of most rich people keeping up with fashion.

French brand Chanel and American Calvin Klein turned out second and third popular brands. They are followed by Louis Vuitton, Giorgio Armani, Christian Dior and Versace.

It’s interesting that Armani, which is on the 5th position this year, was on the first position together with Gucci last year.

Still, there are certain differences from general tendency in some countries. For example, Chanel is the “dream brand” in China, French brand Hermes – in Japan, and the whole bunch of brands, including Christian Dior, Versache and Prada - in Russia.