30 November -1
RESEARCH: Brand-trend in Russia
According to GfK Group, year by year Russians become more interested in buying goods of famous brands. Largest World companies are interested in Brasil, India, China and Russia and regard them as new markets.Citing to GfK Group, Russia is a large market demonstrating stable growth during the last seven years. Most likely these trends will continue to grow in the near future. Due to changes in the economy, preferences of Russians are also changing.
Bonus trend is one of the global trends nowadays. Consumers’ interest in famous brands is actively increasing, while interest in sales in Russia is generally lower than in the rest of the world.