30 November -1
Market growth
Due to rapidly increased demand on lux-class goods (it is worth pointing out that this boom reached its climax at the beginning of last year and still keeps the position), entrepreneurs are opening new boutiques selling only lux-class goods.
Surprisingly, advertising of most common lux-class goods is still quite efficient. That is also true concerning watch advertising: a lot of advertising of most expensive watches is translated into Russian.
At that almost one third of European consumers refuses lux-class goods. Most consumers, indifferent to designer brands, live in Denmark and Norway, where 43% and 37% of research participants consequently stated that they would never buy any lux brand goods.
North America is the least interested in lux brand goods among global regions. Here 35% of research participants refuse to buy lux-class goods.
According to analysts, such a decrease of interest in lux-class goods will soon come to Russia. However, Fashion Houses, selling luxuries, have no reason to worry - there are still developing regions, Middle East, Asia and Latin America.
According to analysts, such a decrease of interest in lux-class goods will soon come to Russia. However, Fashion Houses, selling luxuries, have no reason to worry - there are still developing regions, Middle East, Asia and Latin America.