17 Январь 2006
События: MUSCOVITE PORTRAITE OF XXI CENTURIES
According to researches of KOMKON company, Muscovite in XXI centuries became very active buyers and it is still far before saturation of consumer famine. Muscovites incomes is growing mad rates. If in 2001 15,6% of interrogated rank themselves to “well-to-do” people, then in 2005 – already about 28,3%. Muscovites become more self-confident and self-assertive, and among all of them there are more people who are ready to base their own business: in 2001 there were 27% , and now – 32%. Representations about prestige are gradually displaced: the good house and expensive car become more important than good perfume.